Pitch 1- Rebrand of the Social Media Platforms + Incorporation of Media Kit for Señoritas Mexican Taqueria. 

Introduction: 

This project would consist of content creation for social media platforms. The rebranding of the social media would incorporate a lot more posts (especially photos and videos) to reach more audience. I would make sure that the content that is being posted is professional and well thought out. In addition to this, I would be adding a media kit so that the restaurant can use it as a reference in the future. 

Challenge: 

This would challenge me because I’ve never done a rebrand before. I also would have to research and learn more about what goes into creating a media kit. 

Tools: 

For some of the software/hardware used on this rebrand, I would be using professional cameras, microphones, and tripods. I would also be using Photoshop, illustrator, lightroom, and Premiere Pro for all the editing. 

Deliverables: 

When it comes to the outcome I would want to be posting 3 times a week + adding 3-5 stories a week. Also, keep track of engagement and follower count. 

Significance: 

I’m interested in this project because I like content creation and I would be helping my family’s restaurant reach more customers. 

Current Instagram of Señoritas Mexican Taqueria.

Pitch 2- Advocating for Change: A Social Media Campaign to Raise Awareness About the Challenges Faced by Returning Citizens. 

Introduction: 

In this project, I would do a social media campaign to raise awareness about the challenges that returning citizens go through every day. I would be sharing statistics, infographics, and personal stories to engage a wide audience and encourage discussions around the need for reform and community support.

Challenges:

This social media campaign would challenge me because I’ve never planned a campaign before. Also, having to create a new account and reach all new followers is a challenge of its own. 

Tools:

For the software/hardware, I would be using Canva, photoshop, illustrator, Premiere Pro, and professional cameras and microphones. 

Deliverables:

In the end, I would like to gain around 250 followers by posting 3 times a week + 3-5 stories a week. 

 Significance:

I’m interested in this project because I worked with the Free Mind Entrepreneur Network for many years and they do something similar. I also feel very passionate about helping previously incarcerated individuals with their re-entry process.  

These are some of the posts that I helped create for Free Mind. 

Pitch 3- Believing in Second Chances: A Photo Essay that Brings Awareness and Humanizes Returning Citizens. 

Introduction:

In this photo essay, I would like to highlight impactful stories about previously incarcerated individuals. My ultimate goal would be for people to start humanizing returning citizens by bringing awareness to who they are, and their growth as individuals. 

Challenge:

For this project, I would either take the pictures or hire a photographer. The challenge comes from being the director and making sure that I’m portraying people exactly how they would want to be portrayed. 

Tools:

I would be using Photoshop, Illustrator, and Lightroom to do all of the editing. And as for the hardware I would be using professional cameras. 

Deliverables: 

At the end of the project, I would like to have between 15-25 pictures (in total)  to showcase their stories. 

Significance: 

As I mentioned before, this project would be significant to me because I would be working towards something I’m really passionate about.