Using Simon Sinek’s Golden Circle, I discovered that the intention (the why) behind my project and account is to inspire others with motivation and inspiration to become stronger versions of themselves. I want my platform to boost the desire to learn, help others develop comfortability in the gym, and aid in the creation of realistic, yet challenging goals. When I go to film content or write a caption, I always ask myself, “What was the type of information that would have helped you before you felt comfortable in the gym?” and, “What type of creator would have benefitted you the most during the early stages of your fitness journey?” and, “What information would have been helpful to know as a beginner?” By asking myself these questions, I ensure keeping those in mind who I am intending to reach and build with.


Impacts & Best Case Scenario

As it pertains to my project, the impact I hope to provide aligns with the best case scenario: Building an online community revolving around fitness, health, and wellness, where I and others can empower each other in order to continuously develop and grow overtime. I hope that it is “lived and experienced in the real world in actual communities,” where people can use me as a reference while individually organizing their own journey.


Worst Case Scenarios

When I think of worst case scenario, I think of a couple things:

1.) Not effectively engaging with audience members. That is, receiving engagement, but not creating content in a constructive way that builds community. I want people to come to my page and feel welcomed and comfortable to learn.

2.) Promoting unrealistic expectations. Promoting impractical expectations would only shun people away from fitness, which is the exact opposite of what I am trying to do. I intend to make my account a space where honesty and practicality is welcomed.

3.) Providing false information. Providing false information when it comes to fitness can be extremely harmful, as practicing exercises with false information can lead to injury. To make certain I am not being misleading, I include videos showing form, and conduct science-based research in order to include workout forms and tips in my post’s captions for anyone who needs extra guidance.


How might personal identities influence and/or inform how you approach design?

While I aim to brand my account around fitness, I also factor in some of my personal identity by choosing personal color coordination and font style preferences. Though these are personal design choices, my design choices also remain aware of inclusivity design choices: Being aware of aspects such as font styles, colors, and contrasts when creating graphics and thumbnails, including in-depth captions that sort of work as ALT text to define what photos/videos are about / a space where people can find answers to questions for those who cannot hear video content.


What perspectives or lived experiences might be missing from your approach?

The perspectives that might be missing from my approach may be people with disabilities who still desire to exercise. The best thing I can do in this scenario would be continuing to build a space that puts inclusivity at the forefront of my goals, that way a variety of people can still feel motivated to exercise and comfortable to try, regardless of what environment they practice in.


What individuals or misrepresented communities might be missing your project?

Individuals or misrepresented communities that might be missing in my project might be those who have financial constraints preventing them from joining a gym, or time constraints not allowing them to make it to a gym. Considering these missing and/or misrepresented communities, I was thinking I could make a series showing ‘at-home versions’ of the workouts I do in the gym. While the workouts may not be identical and will lead to different results given the fact that a gym has weights and equipment, it still provides those individuals with an option. Providing them with this option can help make my account a more inclusive space for a more diverse audience. Though this would be intended for those who have financial constraints preventing them from joining a gym, or time constraints not allowing them to make it to a gym, it could also be a useful approach for beginners who are looking to get into fitness, but are not comfortable to join a gym yet. I started my fitness journey doing at home workouts for a year +, so this is the exact type of content I would have needed as a beginner.