Pitch Idea #1- Philadelphia Design and Fashion Magazine:
For my first Senior Capstone project idea, I would launch a design and fashion magazine in Philadelphia, showcasing the cities up and coming artists and visionaries. The magazine would act as a showcase for the work and creativity of the many gifted designers and fashion enthusiasts in the Philadelphia region whose work often remains underexplored. In addition to promoting a sense of community pride and acknowledgment, the magazine would offer a dedicated forum for showcasing and celebrating the wide range of local talent.
Furthermore, I would like the magazine to feature a range of styles from high fashion to streetwear that are part of Philadelphia’s unique fashion environment. I think this magazine can bring these various trends together and present them in a way that gives readers a complete picture of the city’s fashion scene. I believe this magazine can curate and present these diverse styles, offering readers a comprehensive view of the city’s fashion and design landscape. In a lot of ways, this magazine could also serve as a style guide that caters to a broad audience with varying tastes.
I want to start by doing a lot of research on Philadelphia’s fashion culture, including finding up-and-coming designers, well-known brands, and unique styles that set the city apart from others. One of my closest friends is a photographer in Philadelphia, and he frequently draws inspiration from fashion and design for his pictures. Having said that, I have already made connections with two local fashion designers thanks to him.
In addition, I want to develop a sort of brand identity through coming up with an unique name for the magazine, making a distinctive logo, and putting together a unified visual aesthetic that accurately captures the spirit of Philadelphia and its fashion scene.
Furthermore, I’ll create a content calendar that lists the features, themes, and topics for every issue. I’ll take into account Philadelphia’s pertinent fashion events and seasonal trends for this. Organizing interviews, photo shoots (together with a photographer), and other captivating content that showcases the variety of Philadelphia’s designers.
Web design and visual layout platforms are frequently used in the process of creating a visually appealing and user-friendly magazine. With that said, I have experience using platforms such as WordPress, Figma (to create Vector Logos) which I used in Wed Design with Ian Sampson, Adobe Photoshop, and Canva.
Pitch idea #2- Social Media Campaign for a Company called, Osprey Health:
At the beginning of the year, I started working for an organization based out of Berwyn Pennsylvania called Osprey Health. Osprey Health is a woman owned company that aims at providing individuals with equitable health care that serves clients across the entire country. My objective for this company would be to design a social media campaign that grows their brand identity, reaches a larger audience on social media platforms, such as Instagram and displays their services in an eye-catching and captivating way, all of which will greatly increase their brand visibility.
First, I want to create a strategic and all-encompassing plan for the company’s social media campaign. This would involve laying out the company’s social media goals in detail, whether that be raising their overall brand awareness, improving their website traffic, generating leads, and/or offering customer service. Additionally, a vital first step in producing pertinent and interesting content is figuring out who my audience is. With that said, I plan to outline the demographics, interests, and habits of the company’s audience. Since it is a Health Insurance organization, the demographic would properly consist of older adults with an interest in affordable health care. Subsequently, I want to design a content strategy that takes into account the informational requirements of my target audience as well. To effectively communicate with my audience, I will combine industry updates, client testimonials, instructional content, and visually appealing images.
I intend to post two or three times a week on average, and I will raise these numbers as time goes on and I examine our online metrics such as reach, engagement, and customer feedback. Throughout this campaign, I will be posting visual content on Instagram, including infographics, photos, videos, reels, and more, to convey complex information in an engaging and interactive manner. I even had the idea of conducting a few live streams, once our audience continues to grow on the platform. Building a company’s brand on social media can include live streaming since it allows for a genuine, and authentic interaction with the audience, which promotes trust and openness. It will give this company an opportunity to show off their individuality, interact with customers right away, and create lasting experiences—all of which help to humanize their brand and improve their online visibility.
As a Marketing intern for Osprey Health, my work focused more on email marketing, which included producing informational articles, promotional emails, and newsletters. Furthermore, I provided support in organizing and arranging marketing events, including webinars, workshops, and community outreach initiatives. I’ve gained knowledge from this experience on how to properly and successfully market a business, knowledge that I can apply to my social media marketing initiatives for the company. Not to add, I’ve been using social media applications like Instagram for years, so I know a lot about how the platform works. In addition, I had to make my own Instagram account based on a subject I was really passionate about in a previous social media course. I maintained the social media account for four months, posting roughly four times a week, which again provided me with a wealth of knowledge in managing social media accounts and creating successful campaigns.
Pitch idea #3- Podcast Series, “Deciphering Social Consciousness: The Reflections of Equity”:
The goal of this podcast is to tell the stories of people who are actively influencing social change, activism, and advocacy in order to create a better future. Every episode, I aim to explore the stories of activists who have heeded the call for constructive change in their local communities whether this be through starting an organization aimed at a certain societal problem or just simply raising awareness around their communities. Along with examining social concerns, activism, and advocacy, the program will feature interviews with people who are positively impacting their communities. In general, this series will highlight the voices of change-makers while addressing issues like social justice, equality, and diversity.
I plan to interview individuals in the Philadelphia region, making progressive changes. This includes but is not limited to topics such as, equitable healthcare, poverty/income inequality, education disparities, racial/social injustices, violence/crime, and public health challenges. I believe that this podcast would be incredibly interesting and informative. Analyzing societal issues helps people understand them better, which in turn leads to educated discussions and motivates people to work together to discover solutions. It is possible for society to create positive change, encourage inclusivity, and advance a more just and equitable environment for all by recognizing and resolving societal challenges which will be highlighted throughout this podcast. In addition, it also provides members of the community with knowledge of different organizations they can turn to for aid whilst giving a platform for those to discuss the progressive changes they’ve made for their community.
First, I plan to conduct some research to identify individuals, organizations, and activists that are actively contributing to progressive change in Philadelphia. Some organizations that I have listed already are:
- Project Home:
- Women’s Community Revitalization Project (WCRP):
- SHARE Food Program:
- Philadelphia Unemployment Project:
- Heights Philadelphia:
- Children’s Literacy Initiative:
I will then create a schedule for each episode that includes the main topics I want to discuss and the questions I want to pose to my guests. I want to include a variety of first-person accounts, challenges overcome, and successful initiatives. Additionally, I want to develop a standardized interview format that will facilitate engaging discussions and guarantee that every episode of my podcast highlights a different societal challenge. In order to guarantee clear audio quality during interviews, I will also set up the necessary equipment for recording and editing, such as microphones and headphones.
I have experience using editing platforms such as Audacity and Adobe Audition where I have recorded and edited audio. In terms of the graphic design aspect for my podcasts cover art, I also have used platforms such as Canva, Adobe Photoshop, Adobe Illustrator, etc., in courses such as Video Production and Visual Design.